4P, 7P and 4C: fundamental components of the marketing mix

4c marketing mix  Definition of the 4C Marketing Mix: a recent version by Kotler et al of the marketing mix specifically aimed at the digital economy This special mix has 4P, 7P and 4C: fundamental components of the marketing mix · The 4P modell At the heart of marketing lies the influential 4P model, encompassing four core

What are the variables a company must control to successfully implement a marketing strategy for each target market? What does “marketing mix” The 4C Marketing Mix For the Digital Economy

4C merupakan taktik pemasaran yang berfokus dalam memenuhi kebutuhan konsumen Akronim 4C ini terdiri dari customer, cost, convenient channel, The 4Cs of the marketing model consist of the following components namely Customer Value, Cost, Convenience, and Communication